The Challenge was started out by Danish innovation company EcoXpac in 2010, Along with the Carlsberg Team becoming a member of in 2015 to initiate the “The green fibre bottle”, a task where by Carlsberg and EcoXpac were being collaborating on a first paper bottle prototype dependant on recycled fibres. https://www.4shared.com/office/N1uJXTi-ge/Gable_Top_Box_-_Unveiling_Gabl.html